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December 30, 2011

So there has been a lot of press lately about the Gretzky card vs the Kardashian card so I thought I would lay it all to rest. For starters the Toronto Star report is accurate for the most part. The photo was not some “leaked photo” Paulina was simply sharing her family photo with friends and followers. They are all very close and despite her “bad-girl” persona, she is very down to earth and very close with her family. People love to create a scandal out of nothing.

So here is the real photo / the photo as it is manipulated for the holiday card ( i.e the snow) / the gate-fold cover of the dog / and the alternate shot that we didn’t use. Almost every shot I took has the family laughing and smiling and having a good time however the concept of the card was to have their dog Louie on the front and open to a Burberry Ad-esque (moody) shot of the family with snow. It was meant for a close friends and family and the obvious A-List celebs that they are associated with. It does not go out to that many people and wasn’t meant for public consumption. Every year we do a different concept and have a lot of fun with it. Shoots like these are fairly common in L.A. although this was a full commercial production in order to pull off the concept.

For you Photo Geeks out there, it was shot with a Canon Mark 1D and a 50mm 1.2. The front side is lit with a 43 inch Mola Dish on a Profoto D4 pack. The top light is a 1×3 Profoto strip light with crates attached to another Profoto D4 pack. The alternate shot was lit with 2 heads with stock 7 inch reflectors on them but we added tough spun to the front to soften it up. I shot across the pool but had I had more “ground” to work with would have added the 43 inch Mola to the front side for fill. There were a few other lights behind the couches to light up the background.

A big thanks to my close friend Mike Hedden for helping me pull it all off! 

The Final Image

The Final Image for The Card

The Alternate Image That Wasn’t Used

Louie – The Best Dog I have Ever Photographed, Even Their Dog Knows How To Work It!